Objectives for an Annual Report
- Measure the City and County’s success in achieving plan goals and policies through metrics that indicate progress toward the region’s future vision, such as measuring on an annual basis how indicators have been achieved (see metrics below)
- Identify appropriate strategies to achieve priority goal and policies be pursued under the coming year’s budget
- Identify unlisted strategies to be pursued under the coming year’s budget
- Document growth trends and compare those trends to plan objectives
- List development actions that affect the plan’s provisions
- Explain difficulties in implementing the plan
- Review community indicators (following three pages)
- Review any outside agencies’ actions affecting the plan.
Key Insights From 2018 Annual Report
Natural Environment (5.5 Million Visitors). 2018’s visitation number is 38 percent higher than 2014’s. Visitation and population are the only non-budget-related Human Environment measures to have gone up every year. The strong economy is a major contributor to the visitation increases. With consumer confidence comes the reintroduction of expendable purchases. People are more eco-conscious than ever. It has become more popular to go on vacation where outdoor adventure abounds, and Flagstaff is a place with adventure along-side cultural attractions and a vibrant gastronomy scene. There is a growing trend in the traveling public that they want something different, authentic and memorable. The growth in visitation demonstrates Discover Flagstaff’s and industry partner’s success in targeting a broad variety of travelers. Discover Flagstaff wants visitors to feel invested in our community and travel responsibly while keeping the visitor numbers healthy.
Built Environment (73 Percent Car Trips). A Trip Diary Survey was conducted in 2018 to determine the mode share of residents in the City. The last Trip Diary Survey was in 2012. The Key Insight with the 2018 values is their lack of progress. 24 goals in the Regional Plan connect to increasing multi-modal transportation opportunities or decreasing vehicular miles traveled. However, there is the same 73 percent of trips by car in 2018 as in 2012. Changes between 2012 and 2018 fall within the survey’s margin of error.
Human Environment ($368,000 Median Housing Sale Price). The median housing sale price increased from $320,000 in 2014 to $368,500 in 2018 (15 percent increase). 2015 shows a low point over the past 5 years. Prices increased 23 percent between 2015 and 2018. These numbers only account for homes sold, and are therefore more variable than what the same home is actually worth. For example, a few really expensive or inexpensive homes can skew the overall price of homes sold that year. Therefore a best-fit line is a better representation of general price trends. A best-fit line shows a price increase of close to 20 percent over the past 5 years. Meanwhile, per capita income has only increased 5 percent in the past 5 years per the American Community Survey’s 5-year estimate.